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Welcome to Whole Foods Market

We are constantly looking for interesting and innovative additions to our range and welcome information from producers and suppliers who believe that their product is suitable for our business here in the UK. 

Whole Foods Market is built upon win-win partnerships and long-term business relationships that develop from both parties being able to share in open and honest feedback. We always aim to treat suppliers with respect, fairness, and integrity and look for the same in return. We also actively seek out partnerships that share our concern for education, social responsibility and environmental impact.  We have found that the most successful, long-term relationships are made up of integrity, honesty, transparency and consistent open communication.

Whole Foods Market (UK) Merchandising Team are thrilled to announce a brand-new process for suppliers’ who wish to submit new products to range in our stores.    

Starting in August 2023, we can now provide you with a structured and concise process to follow if you wish to submit brand new products for us to consider ranging in our stores.  This process is currently supporting three of our product teams: Grocery, Wellness + Beauty and Speciality (alcohol, cheese and charcuterie). 

The new process creates clear timelines for us both and means we can prioritise the best new products in the market. We believe this will allow us to develop stronger win-win partnerships with new and existing brands to support growth through optimised ranges and marketing campaigns. 

If you have an amazing new product you wish for us to consider, you must now follow this process to be considered. We will not be taking any new product submissions outside of these new timelines so please download and read our supplier information pack HERE thoroughly so you can coordinate your future submissions in time. 

Do you also know about our industry leading Quality Standards? We have over 230 banned ingredients. Please check your products are compliant at Quality Standards — Whole Foods Market UK. Any products submitted with banned ingredients will not be successful.  

We cannot wait to work with you to launch your new products. 

Register Here

To obtain submission documents and the category timetable, please register on our supplier portal at: https://supplier.wholefoodsmarket.com/uk/